why pinterest?

A highly visual platform, Pinterest provides an ideal channel for brands to showcase their products, inspiration and storytelling in an immersive way. With an emphasis on rich imagery and video, Pinterest allows brands to create visually stunning, shoppable experiences that captivate users and drive desire.

• Pinterest reaches 28% of high-income earners

• 80% of weekly Pinners say they feel inspired by the shopping experience on Pinterest

• 96% of top searches are unbranded, showing that Pinners are open to new ideas

• 80% of weekly users have discovered a new product or brand on Pinterest

• 90% of Users on Pinterest are in a Shopping mindset
  

WHO USES Pinterest?

76.2% of users are women, with the largest portion of Pinterest’s audience being Millennial women aged 25-34.

Gen Z is Pinterest’s fastest-growing audience, making up 42% of its global user base. They’re searching and saving more than other generations. Avid shoppers, Gen Z mainly uses Pinterest to find information about products or brands.

With the above demographic in mind, it comes as no surprise that a huge 70% of brides turn to Pinterest to curate ideas for their special day across fashion, venues, decor and more. Even more notably, 54% of those brides directly use Pinterest to communicate their desired aesthetic and vision to wedding planners and other premium vendors.

How can we help?

• Account Setup & Optimisation

• Pinterest Strategy & Keyword Research

• Pin Creation & Scheduling

• Board Creation and Management

• Analytics & Reporting